1. Age Identification in Elderly Segment and Its Impact on Marketing Communication
Title | Age Identification in Elderly Segment and Its Impact on Marketing Communication |
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Translation | Identifikácia veku segmentu seniorov a jeho vplyv na marketingovú komunikáciu |
Author info | Dagmar Lesáková |
Author | Lesáková Dagmar EUBOBFKMA - Katedra marketingu OBF |
Source document | Enterprise and Competitive Environment 2019 : Abstracts of the 22nd Annual International Conference, March 21–22, 2019, Mendel University, (Brno, Czech Republic). Pp. 35. - Brno : Mendel University in Brno, 2019 / Kapounek Svatopluk ; Vránová Hana ; Enterprise and Competitive Environment 2019 Annual International Conference. ISBN 978-80-7509-654-8 |
Note | abstrakt |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Czech Republic |
Public work category | Abstractions of scientific titles in year-books from international conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E19 00044-002, kópia plného textu |