1. Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
Title | Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing |
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Author info | Giovanni Vecchiato ... [et al.] |
Author | Vecchiato Giovanni |
Co-authors | Cherubino Patrizia |
Trettel Arianna | |
Issue data | Berlin : Springer , 2013. - 136 s. |
ISBN | 978-3-642-38063-1 |
DOI | 10.1007/978-3-642-38064-8 |
Document kind | monographs |
Language | English |
Country of Edition | Germany |
systematics | 339.138 - Marketing |
Keywords | neuromarketing * neuroveda * inzercia * propagácia * reklama |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 921418 |