1. Perspectives on Consumer Behaviour
Title | Perspectives on Consumer Behaviour : Theoretical Aspects and Practical Applications |
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Author info | editor Włodzimierz Sroka |
Another authors | Sroka Włodzimierz (Editor) |
Issue data | Cham : Springer , 2020. - 338 s. |
ISBN | 978-3-030-47379-2 |
DOI | 10.1007/978-3-030-47380-8 |
Document kind | miscellanea |
Language | English |
Country of Edition | Switzerland |
systematics | 366 - Spotrebiteľ a jeho problémy |
Keywords | správanie spotrebiteľa * prieskum marketingový * rozhodovanie nákupné * budovanie značky |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 927372 |