1. Readings in Strategic Marketing
Title | Readings in Strategic Marketing : Analysis, Planning, and Implementation |
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Author info | Barton A. Weitz, Robin Wensley |
Author | Weitz Barton A. |
Co-authors | Wensley Robin |
Issue data | Chicago : Dryden Press , 1988. - 534 s. |
Issue | 1. ed. |
ISBN | 0-03-020864-5 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * riadenie strategické * analýza trhu * plánovanie strategické * podnik * plánovanie výroby * konkurencia * analýza nákladov * trh * modely trhu |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 677239 |