1. Marketing
Title | Marketing : Einführung in die Absatzpolitik |
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Author info | Heribert Meffert |
Author | Meffert Heribert |
Issue data | Wiesbaden : Gabler , 1979. - 656 s. |
Issue | 4. erw. Aufl. |
ISBN | 3-409-69011-5 |
Document kind | textbooks |
Language | German |
Country of Edition | Germany |
systematics | 339.138 - Marketing |
Keywords | marketing * odbyt * politika * predaj * politika podniková * marketing manažment * rozhodovanie * nákup * kúpa * rozhodovanie * politika cenová * modely * inovácia * distribúcia * komunikácia * predaj * koordinácia * kontrola |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 737773 |