1. Simulated Test Marketing
Title | Simulated Test Marketing : Technology for Launching Successful New Products |
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Author info | Kevin J. Clancy, Robert S. Shulman, Marianne M. Wolf |
Author | Clancy Kevin J. |
Co-authors | Shulman Robert S. |
Wolf Marianne M. | |
Issue data | New York : Lexington Books , 1994. - 306 s. |
Issue | 1. ed. |
ISBN | 0-02-905505-9 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | výrobky nové * technológie nové * modelovanie * modely simulačné * výskum vedeckotechnický * počítače * marketing |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 739647 |