1. Pricing strategy
Title | Pricing strategy : setting price levels, managing price discounts & establishing price structures |
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Author info | Tim J. Smith |
Author | Smith Tim J. |
Issue data | Mason : South-Western Cengage Learning , 2012. - xxii, 318 s. |
Issue | internat. ed. |
ISBN | 978-1-111-57129-0 , 1-111-57129-5 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 338.5 - Ceny. Tvorba cien. Druhy cien |
Keywords | politika cenová * stratégia podniková * ceny * hodnota * tvorba cien * štruktúra cien |
Database | BOOKS |
Copy count | 2, currently available 0, at library only 2 |
Call number | 852029, 853524 |