1. Marketing intelligence system
Title | Marketing intelligence system |
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Translation | Systém marketingovej inteligencie |
Author info | Naqibullah Daneshjo, Abdo Al-Rabee Samer |
Author | Daneshjo Naqibullah EUBPHFKOP - Katedra obchodného podnikania PHF |
Co-authors | Samer Abdo Al-Rabee |
Source document | ESaT 2016 : 2nd International conference on engineering sciences and technologies, Tatranské Matliare, Slovak Republic, 29th of June - 1st of July 2016. S. 1-5 CD-ROM. - Košice : Technical University of Košice, 2016 ; ESaT 2016 International conference on engineering sciences and technologies / Kvočák Vincent ; Bálintová Magdaléna. ISBN 978-80-553-2564-4 |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Slovak Republic |
systematics | 330.47 - Teória informácií v ekonomike. Ekonomická informatika |
Keywords | systémy informačné * výstavba systémov informačných * manažment informačný * marketing manažment |
Annotation | Definícia marketingovej inteligencie. Postupy k zavedeniu a kľúčové zložky marketingovej inteligencie v podniku. |
Public work category | Reports at home scientific conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E16 00544-001, kópia plného textu |