1. Basic Differences Between Advertising and Sales Promotion in the Communication Mix
Title | Basic Differences Between Advertising and Sales Promotion in the Communication Mix |
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Translation | Základné rozdiely medzi reklamou a podporou predaja v komunikačnom mixe |
Author info | Janka Kopčáková |
Author | Kopčáková Janka EUBPHFKOP - Katedra obchodného podnikania PHF |
Source document | Trends in Application of Statistical Methods for Quality Improvement XVIII. (2022) : Reviewed Proceeding of Posts from an 18. International Scientific Conference, May 18th – 20th, 2022, Košice - Rajecké Teplice. P. 7 online. - Košice : KKM PHF, 2022 / Jakub Vincent ; Spišák Emil ; Trends in Application of Statistical Methods for Quality Improvement XVIII. (2022) International Scientific Conference. ISBN 978-80-225-4975-2 |
Note | Abstrakt |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Slovak Republic |
Keywords | podpora predaja * marketing * mix komunikačný * reklama |
Public work category | Abstractions of scientific titles in year-books from home conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E22 00380-004, kópia plného textu |