1. Test Bank Marketing
Title | Test Bank Marketing : Basic Concepts and Decisions |
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Author info | William M. Pride, O.C. Ferrell |
Author | Pride William M. |
Co-authors | Ferrell O. C. |
Issue data | Boston : Houghton Mifflin Co. , 1987. - 355 s. |
Issue | 5. ed. |
ISBN | 0-395-42525-5 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * koncepcie * stratégia podniková * riadenie strategické * trh * spotrebitelia * výskum trhu * systémy informačné * výrobky * distribúcia * veľkoobchod * maloobchod * rozhodovanie podnikové * tvorba cien * priemysel * služby |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 737483 |