1. Consumer Price Perception and Prefereces
Info | RETRO-CATALOGUING - SHORT RECORD |
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Title | Consumer Price Perception and Prefereces : A Reference Price Model of Brand Evaluation and a Conjoint Analysis of Price Utility Structures |
Author info | Mai Anttila |
Author | Anttila Mai |
Issue data | Helsinki : School of Economics and Business Administration , 1990. - 312 s. |
Issue | 1. ed. |
Edition | Acta Academiae Oeconomicae Helsingiensis , Series A, Nr.73 |
Document kind | správy výskumné (v knižnej podobe) |
Language | English |
Country of Edition | Finland |
systematics | 366 - Spotrebiteľ a jeho problémy |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 655800 |