1. Market segmentation
Title | Market segmentation : concepts and applications |
---|---|
Author info | Edited by James F. Engel, Henry F. Fiorillo, Murray A. Cayley |
Author | Engel James F. |
Co-authors | Fiorillo Henry F. |
Cayley Murray A. | |
Issue data | New York : Holt, Rinehart and Winston , 1972. - 486 s. |
ISBN | 0-03-088082-3 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * segmentácia trhu * stratégia marketingová * plán marketingový * rozhodovanie manažérske * analýzy |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 771434 |