1. Strategic marketing problems
Title | Strategic marketing problems : cases and comments |
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Author info | Roger A. Kerin, Robert A. Peterson |
Author | Kerin Roger A. |
Co-authors | Peterson Robert A. |
Issue data | Upper Saddle River, N.J. : Prentice Hall , 2004. - 696 s. |
Issue | 10. ed. |
ISBN | 0-13-123030-1 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing strategický * marketing manažment * rozhodovanie * analýzy * segmentácia trhu * štúdie prípadové * produkty * služby * manažment * komunikácia * oceňovanie * kontrola |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 788638 |