1. Strategic marketing problems
Title | Strategic marketing problems : cases and comments |
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Author info | Roger A. Kerin, Robert A. Peterson |
Author | Kerin Roger A. |
Co-authors | Peterson Robert A. |
Issue data | Upper Saddle River : Pearson/Prentice Hall , 2007. - 722 s. |
Issue | 11. ed. |
ISBN | 0-13-187152-8 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing strategický * komentáre * marketing manažment * financie * analýzy * segmentácia trhu * produkty * služby * korporácie * štúdie prípadové * komunikácia marketingová * stratégia marketingová * riadenie * ceny * kontrola |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 820290 |