1. Leap
Title | Leap : a revolution in creative business strategy |
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Author info | Bob Schmetterer |
Author | Schmetterer Bob |
Issue data | Hoboken : John Wiley & Sons, Inc. , 2003. - xii, 241 s. |
Edition | An Adweek Book |
ISBN | 0-471-22917-2 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * podnikanie * stratégia podnikateľská * stratégia podniková * inzercia * reklama * podnik * riadenie * riadenie podnikové * manažéri |
Database | BOOKS |
Copy count | 3, currently available 2, at library only 1 |
Call number | 838982, 840600, 840619 |