1. The Insead - Wharton alliance on globalizing
Title | The Insead - Wharton alliance on globalizing : strategies for building successful global businesses |
---|---|
Author info | edited by Hubert Gatignon and John R. Kimberly with Robert E. Gunther |
Another authors | Gatignon Hubert (Editor) |
Kimberly John R. (Editor) | |
Gunther Robert E. (Editor) | |
Issue data | Cambridge : Cambridge University Press , 2004. - xxii, 451 s. |
ISBN | 0-521-83571-2 |
Document kind | miscellanea |
Language | English |
Country of Edition | Great Britain |
systematics | 65.011.1 - Politika podnikania. Podniková stratégia |
Keywords | podnikanie * podnikanie medzinárodné * stratégia podnikateľská * stratégia podniková * aliancie strategické * podnik * manažment * konkurencieschopnosť * marketing * inovácia * globalizácia |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 839582 |