1. Creating powerful brands in consumer, service and industrial markets
Title | Creating powerful brands in consumer, service and industrial markets |
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Author info | Leslie de Chernatony and Malcolm McDonald |
Author | Chernatony Leslie de |
Co-authors | McDonald Malcolm |
Corporation | The Chartered Institute of Marketing |
Issue data | Oxford : Butterworth-Heinemann , 1998. - xiii, 430 s. |
Issue | 2nd ed. |
ISBN | 0-7506-2240-7 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 620.2 - Náuka o tovare. Tovaroznalectvo |
Keywords | značky výrobkov * značky výrobné * značky kvality * manažment produktový * trh * trh výrobkov * trh spotrebiteľský * zákazníci |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 840612 |