1. Publicitor
Title | Publicitor : communication 360 degré on line off line |
---|---|
Author info | Jacques Lendrevie - Arnaud de Baynast avec la collaboration de Catherine Emprin |
Author | Lendrevie Jacques |
Co-authors | de Baynast Arnaud |
Emprin Catherine | |
Issue data | Paris : DUNOD , 2008. - 669 s. |
Issue | 7e éd. |
ISBN | 978-2-10-051972-9 |
Document kind | monographs |
Language | French |
Country of Edition | France |
systematics | 659.1 - Propagácia. Reklama |
Keywords | reklama * propagácia * médiá * produkty * známky ochranné * komunikácia marketingová * marketing priamy * predaj * komunikácia masmediálna |
Database | BOOKS |
Copy count | 3, currently available 3, at library only 0 |
Call number | 841668, 841669, 847366 |