1. Communication marketing
Title | Communication marketing : une perspective intégrée |
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Author info | George E. Belch ... [et al.] |
Author | Belch George E. |
Issue data | Montreal : Cheneliere McGraw-Hill , 2005. - xx, 651 s. |
ISBN | 2-7651-0281-3 |
Document kind | textbooks |
Language | French |
Country of Edition | Canada |
systematics | 339.138 - Marketing |
Keywords | marketing * marketing priamy * komunikácia marketingová * stratégia marketingová * práca s verejnosťou * predaj * propagácia * médiá |
Database | BOOKS |
Copy count | 2, currently available 1, at library only 1 |
Call number | 847380, 847381 |