1. Internationales Marketing
Title | Internationales Marketing |
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Author info | Klaus Backhaus, Markus Voeth, unter Mitarbeit von Victoria Bertels und Anna Nikula |
Author | Backhaus Klaus |
Co-authors | Voeth Markus |
Issue data | Stuttgart : Schäffer-Poeschel Verlag , 2010. - 423 s. |
Issue | 6. überarb. Aufl. |
ISBN | 978-3-7910-2652-7 |
Document kind | monographs |
Language | German |
Country of Edition | Germany |
systematics | 339.138 - Marketing |
Keywords | marketing medzinárodný * trh * internacionalizácia * rozhodovanie * koordinácia * štúdie prípadové |
Database | BOOKS |
Copy count | 2, currently available 0, at library only 2 |
Call number | 865206, 866055 |