1. Brand new justice
Title | Brand new justice : how branding places and products can help the developing world |
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Author info | Simon Anholt |
Author | Anholt Simon |
Issue data | Abingdon : Routledge , 2011. - 173 s. |
Issue | revised ed. |
ISBN | 0-7506-6600-5 , 978-0-7506-6600-8 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 620.2 - Náuka o tovare. Tovaroznalectvo |
Keywords | značky výrobné * značky kvality * produkty * služby * vývoz * legislatíva * podmienky obchodné * krajiny rozvojové * tovar * marketing * imidž * kultúra |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 873756 |