1. Strategic reputation management
Title | Strategic reputation management : towards a company of good |
---|---|
Author info | Pekka Aula and Saku Mantere |
Author | Aula Pekka |
Co-authors | Mantere Saku |
Issue data | New York : Routledge , 2008. - 237 s. |
Edition | LEA's communication series |
ISBN | 978-0-8058-6426-7 (pbk) , 0-8058-6426-1 (pbk) , 978-0-8058-6425-0 (hbk) , 0-8058-6425-3 (hbk) |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 65.011.1 - Politika podnikania. Podniková stratégia |
Keywords | podnik * imidž * zodpovednosť podniku spoločenská * budovanie značky * identita podniková * plánovanie strategické * komunikácia * vzťahy s verejnosťou * riadenie strategické * stratégia podniková |
Database | BOOKS |
Copy count | 2, currently available 0, at library only 2 |
Call number | 898468, 898599 |