1. Artificial intelligence marketing and predicting consumer choice
Title | Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques |
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Author info | Steven Struhl |
Author | Struhl Steven M. |
Issue data | New York : Kogan Page , 2017. - 254 s. |
ISBN | 978-0-7494-7955-8 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | výskum marketingový * správanie spotrebiteľa * rozhodovanie * analýzy * metódy * technika obchodná * nástroje marketingové * inteligencia umelá * prognózovanie * trh |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 898907 |