1. Principles of Marketing Engineering and Analytics
Title | Principles of Marketing Engineering and Analytics |
---|---|
Author info | Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn |
Author | Lilien Gary L. |
Co-authors | Rangaswamy Arvind |
De Bruyn Arnaud | |
Issue data | State College : DecisionPro , 2017. - 305 s. |
Issue | 3rd Edition |
ISBN | 9780985764821 (vzadu na obale) , 978-0-9857648-2-1 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * inžinierstvo environmentálne * rozhodovanie * analýzy * nástroje marketingové * zákazníci * hodnota * segmentácia * mapy * prognózovanie * metódy * produkty * digitalizácia * reklama |
Database | BOOKS |
Copy count | 10, currently available 0, at library only 10 |
Call number | 903013-903022 |