1. Pricing in Creative Industry
Title | Pricing in Creative Industry |
---|---|
Author info | Katarína Remeňová, Helena Majdúchová, Jakub Kintler, Reviewers: Ľuboslav Szabo, Lilia Dvořáková |
Author | Remeňová Katarína EUBFPMKPM - Katedra manažmentu FPM |
Co-authors | Majdúchová Helena EUBFPMKPO - Katedra podnikovohospodárska FPM |
Kintler Jakub EUBFPMKPO - Katedra podnikovohospodárska FPM | |
Another authors | Szabo Ľuboslav (Recenzent) |
Dvořáková Lilia (Recenzent) | |
Issue data | Hamburg : Verlag Dr. Kovač , 2021. - 205 s. [10,52 AH] |
Issue | 1st Edition |
Edition | Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis , Band 543, 1437-787X |
ISBN | 978-3-339-12346-6 (Print) , 978-3-339-12347-3 (eBook) |
Note | VEGA 1/0340/19 |
Document kind | monographs |
Language | English |
Country of Edition | Germany |
systematics | 338.53 - Cenová politika |
Keywords | oceňovanie * priemysel kreatívny * stratégia cenová * politika cenová * rozhodovanie * modely * kontroling |
Public work category | Scientific monography issued in foreign editorships |
Database | PUBLIKAČNÁ ČINNOSŤ |
Copy count | 1, currently available 0, at library only 1 |
References | (1) - PUBLIKAČNÁ ČINNOSŤ |
Call number | 914408 |
No. of Archival Copy | E21 00209-001, originál dokumentu |