1. Brand Management
SYS | 0277308 | |
---|---|---|
LBL | 00000nam--22^^^^^---450- | |
005 | 20240221113921.2 | |
010 | $a 978-1-5297-2012-9 $b (pbk) | |
010 | $a 978-1-5297-2013-6 | |
100 | $a 20210716d2021łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a GB | |
200 | 1- | $a Brand Management $e Co-creating Meaningful Brands $f Michael Beverland |
205 | $a 2nd Edition | |
210 | $a London $c SAGE $d 2021 | |
215 | $a 410 s. | |
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610 | 1- | $9 eu_un_auth*0053826 $a manažment značky |
610 | 1- | $9 eu_un_auth*h0003766 $a obchod |
610 | 1- | $9 eu_un_auth*h0003013 $a kvalita tovaru |
610 | 1- | $9 eu_un_auth*h0002020 $a etika |
610 | 1- | $9 eu_un_auth*h0002244 $a globalizácia |
610 | 1- | $9 eu_un_auth*h0006357 $a štúdie prípadové |
675 | $a 65.012.4 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000299 $x Technika a metódy riadenia. Riadenie. Vedenie. Autorita | |
700 | -1 | $3 eu_un_auth*0082418 $a Beverland $b Michael $4 070 |
801 | -0 | $a SK $b BA004 $c 20210716 $g AACR2 |