1. Consumer Behavior
Title | Consumer Behavior : Understanding Consumers – Designing Marketing Activities |
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Author info | Stefan Hoffmann, Payam Akbar |
Author | Hoffmann Stefan |
Co-authors | Akbar Payam |
Issue data | Wiesbaden : Springer , 2023. - 187 s. |
Issue | 2nd Edition |
ISBN | 978-3-658-39475-2 |
DOI | 10.1007/978-3-658-39476-9 |
Document kind | textbooks |
Language | English |
Country of Edition | Germany |
systematics | 366 - Spotrebiteľ a jeho problémy |
Keywords | správanie spotrebiteľa * rozhodovanie nákupné * motivácia * emócie * médiá sociálne * prieskum trhu * marketing |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 927366 |