1. Grundlagen des Marketing
Title | Grundlagen des Marketing |
---|---|
Author info | Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He |
Author | Kotler Philip |
Co-authors | Armstrong Gary |
Harris Lloyd C. | |
He Hongwei | |
Issue data | Hallbergmoos : Pearson , 2022. - 1004 s. |
Issue | 8. aktualisierte Auflage |
ISBN | 978-3-86894-423-5 |
Document kind | monographs |
Language | German |
Country of Edition | Germany |
systematics | 339.138 - Marketing |
Keywords | marketing * stratégia marketingová * prieskum trhu * správanie spotrebiteľa * marketing mix * konkurencieschopnosť * marketing medzinárodný * zodpovednosť spoločenská * etika |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 927370 |