1. Emócie vo vnímaní značky a ich vplyv na rozhodovanie spotrebiteľov v bankovom sektore
| Title | Emócie vo vnímaní značky a ich vplyv na rozhodovanie spotrebiteľov v bankovom sektore |
|---|---|
| Parallel title | Emotions in Brand Perception and Their Impact on Consumer Decision-making in the Banking Sector |
| Author info | Charlotte Stejskalová |
| Author | Stejskalová Charlotte EUBOBFKMA - Katedra marketingu OBF |
| Source document | MERKÚR 2025 : Proceedings of the International Scientific Conference for PhD. Students and Young Scientists : December 5, 2025 : Bratislava, Slovak Republic. S. 298-307. - Bratislava : Vydavateľstvo EKONÓM, Bratislava University of Economics and Business, 2025 / Hlavatý Ivan ; MERKÚR 2025 International Scientific Conference for PhD. Students and Young Scientists. ISBN 978-80-225-5285-1 |
| Note | A-25-102/3020-04 |
| Document kind | schedule of articles from year books |
| Language | Slovak |
| Country of Edition | Slovak Republic |
| Public work category | Reports at home scientific conferences |
| Database | PUBLIKAČNÁ ČINNOSŤ |