1. Analysis for marketing planning
Title | Analysis for marketing planning |
---|---|
Author info | Donald R. Lehmann, Russell S. Winer |
Author | Lehmann Donald R. |
Co-authors | Winer Russell S. |
Issue data | Homewood : Irwin , 1991. - 186 s. |
Issue | 2. ed. |
ISBN | 0-256-08681-8 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | analýza trhu * marketing * plánovanie strategické * tvorba plánu * konkurencia * priemysel * spotrebitelia * prognózovanie * stratégia podniková * plánovanie výroby |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 677238 |