1. Fundamentals of Marketing
Title | Fundamentals of Marketing |
---|---|
Author info | William J. Stanton, Michael J. Etzel, Bruce J. Walker |
Author | Stanton William J. |
Co-authors | Etzel Michael J. |
Walker Bruce J. | |
Issue data | New York : MacGraw-Hill , 1991. - 688 s. |
Issue | 8. ed. |
ISBN | 0-07-060957-8 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * trh * výrobky * tvorba cien * distribúcia * predaj * služby * trh medzinárodný * manažment * spotrebitelia |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 677290 |