1. Technologie-Marketing
Title | Technologie-Marketing : Die Integration von Technologie und Marketing als strategischer Erfolgsfaktor |
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Author info | Red. Armin Töpfer, Tom Sommerlatte |
Another authors | Töpfer Armin (Compiler) |
Sommerlatte Tom (Compiler) | |
Issue data | Landsberg : Moderne Industrie , 1991. - 536 s. |
Issue | 1. Aufl. |
Edition | Management und Marketing |
ISBN | 3-478-21370-3 |
Document kind | monographs |
Language | German |
Country of Edition | Germany |
systematics | 339.138 - Marketing |
Keywords | technológia * marketing * manažment * rozvoj technický * riadenie * odvetvia priemyselné * komunikácia * kooperácia * integrácia * zákazníci * podnik |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 687360 |