1. Managing Services Marketing
Title | Managing Services Marketing : Text and Readings |
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Author info | John E.G. Bateson |
Author | Bateson John E.G. |
Issue data | Chicago : The Dryden Press , 1989. - 591 s. |
Issue | 1. ed. |
ISBN | 0-03-008147-5 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 338.46 - Služby. Terciárny sektor |
Keywords | manažment * marketing * služby * zisk * marketing mix |
Database | BOOKS |
Copy count | 2, currently available 2, at library only 0 |
Call number | 699387, 720522 |