1. Consumer Behavior
Title | Consumer Behavior : Implications for Marketing Strategy |
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Author info | Del I. Hawkins, Roger J. Best, Kenneth A. Coney |
Author | Hawkins Del I. |
Co-authors | Best Roger J. |
Coney Kenneth A. | |
Issue data | Homewood : Irwin , 1989. - 796 s. |
Issue | 4. ed. |
ISBN | 0-256-06331-1 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 658.8 - Odbytové hospodárstvo. Predaj. Odbyt |
Keywords | spotrebitelia * správanie * stratégia marketingová * USA * štúdie prípadové * prieskum trhu |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 700414 |