1. Contemporary Advertising
Title | Contemporary Advertising |
---|---|
Author info | Courtland L. Bovée, William F. Arens |
Author | Bovée Courtland L. |
Co-authors | Arens William F. |
Issue data | Homewood : IRWIN , 1992. - 718 s. |
Issue | 4. ed. |
ISBN | 0-256-09196-X |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 659.1 - Propagácia. Reklama |
Keywords | reklama * podnikanie * stratégia podniková * spotrebitelia * správanie spotrebiteľa * tvorba reklamy * prostriedky reklamné * práca s verejnosťou |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 710093 |