1. Service Marketing - Nordic School Perspectives
Title | Service Marketing - Nordic School Perspectives |
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Author info | Edit. Christian Grönroos, Evert Gummesson |
Another authors | Grönroos Christian (Editor) |
Gummesson Evert (Editor) | |
Issue data | Stockholm : University of Stockholm , 1985. - 153 s. |
Issue | 1. ed. |
Document kind | príručky praktické |
Language | English |
Country of Edition | Sweden |
systematics | 338.46 - Služby. Terciárny sektor |
Keywords | služby obyvateľstvu * služby nevýrobné * sporiteľne * marketing * štúdie prípadové * Európa |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 715675 |