1. Quantitative Methods in Marketing
Title | Quantitative Methods in Marketing |
---|---|
Author info | Edit. Graham J. Hooley, Michael K. Hussey |
Another authors | Hooley Graham J. (Editor) |
Hussey Michael K. (Editor) | |
Issue data | London : The Dryden Press , 1995. - 272 s. |
Issue | 1. ed., repr. |
ISBN | 0-03-099020-3 |
Document kind | textbooks |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * riadenie predaja * metódy rozhodovania |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 724794 |