1. Marketing Decisions for New and Mature Products
Title | Marketing Decisions for New and Mature Products |
---|---|
Author info | Robert D. Hisrich, Michael P. Peters |
Author | Hisrich Robert D. |
Co-authors | Peters Michael P. |
Issue data | Upper Saddle River : Prentice Hall , 1991. - 516 s. |
Issue | 2. ed. |
ISBN | 0-675-20647-2 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 65.012.4 - Technika a metódy riadenia. Riadenie. Vedenie. Autorita |
Keywords | rozhodovanie * riadenie výroby * sortiment výroby * výrobky nové * manažment * reorganizácia * marketing manažment |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 728136 |