1. Marketing
Title | Marketing : Contemporary Concepts and Practices |
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Author info | William F. Schoell, Joseph P. Guiltinan |
Author | Schoell William F. |
Co-authors | Guiltinan Joseph P. |
Issue data | Boston : Allyn and Bacon , 1990. - 790 s. |
Issue | 4. ed. |
Edition | Annotated Instructor's Edition |
ISBN | 0-205-12072-5 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * pojmy * prieskum trhu * zákazníci * kúpa * správanie * výrobky * distribúcia * propagácia * reklama * ceny * vývoj výrobku * cesty odbytové * maloobchod * veľkoobchod * predaj |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 737485 |