1. Marketing Theory
Title | Marketing Theory : Evolution and Evaluation |
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Author info | Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett |
Author | Sheth Jagdish N. |
Co-authors | Gardner David M. |
Garrett Dennis E. | |
Issue data | New York : John Wiley and Sons , 1988. - 231 s. |
Issue | 1. ed. |
ISBN | 0-471-63527-8 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * teória trhu * teórie ekonomické * zmeny štruktúrne * teória obchodu |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 739856 |