1. Marketing Planning Guide
Title | Marketing Planning Guide |
---|---|
Author info | Robert E. Stevens, David L. Loudon, William E. Warren |
Author | Stevens Robert E. |
Co-authors | Loudon David L. |
Warren William E. | |
Issue data | New York : The Haworth Press , 1991. - 289 s. |
Issue | 1. ed. |
ISBN | 1-56024-084-9 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | plánovanie * marketing * marketing manažment * plán * rozhodnutia plánové * rozhodovanie manažérske * analýza ekonomická |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 739878 |