1. Marketing management
Title | Marketing management : strategy, planning, and implementation. Volume 2 |
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Author info | Benson P. Shapiro, Robert J. Dolan, John A. Quelch |
Author | Shapiro Benson P. |
Co-authors | Dolan Robert J. |
Quelch John A. | |
Issue data | Homewood : RICHARD D. IRWIN , 1985. - 820 s. |
Edition | The Irwin series in marketing |
ISBN | 0-256-03154-1 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing manažment * stratégia marketingová * plánovanie * štúdie prípadové * spoločnosti obchodné * korporácie * programovanie * rozpočtovanie * výskum * produkty * priemysel * trh |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 758136 |