1. Services marketing
Title | Services marketing |
---|---|
Author info | David L. Kurtz, Kenneth E. Clow |
Author | Kurtz David L. |
Co-authors | Clow Kenneth E. |
Issue data | New York : John Wiley & Sons , 1998. - 570 s. |
ISBN | 0-471-18034-3 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 338.46 - Služby. Terciárny sektor |
Keywords | služby * marketing * spotreba * kvalita * ceny * distribúcia * konkurencia * stratégia marketingová |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 763220 |