1. Marketing management
Title | Marketing management : strategy and action |
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Author info | Henry Assael |
Author | Assael Henry |
Issue data | Boston : Kent Publishing Company , 1985. - 750 s. |
ISBN | 0-534-04788-2 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing manažment * marketing mix * marketing strategický * plánovanie * makromarketing * stratégia marketingová * reklama * manažment * marketing * kúpyschopnosť * ponuka * systémy informačné * komunikácia marketingová * predaj * inzercia * stratégia obchodná * distribúcia * plánovanie strategické |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 774591 |