1. Integrated marketing communications
Title | Integrated marketing communications : the holistic approach |
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Author info | Tony Yeshin |
Author | Yeshin Tony |
Issue data | Oxford : Butterworth-Heinemann , 1998. - 354 s. |
Edition | Marketing |
ISBN | 0-7506-1923-6 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | komunikácia marketingová * trh * produkty * stratégia obchodná * integrácia * marketing mix * reklama * médiá * plánovanie * podpora predaja * sponzorovanie * korporácie |
Database | BOOKS |
Copy count | 2, currently available 1, at library only 1 |
Call number | 777928, 910660 |