1. Crafting and executing strategy
Title | Crafting and executing strategy : the quest for competitive advantage : concepts and cases |
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Author info | Arthur A. Thompson, Jr., A. J. Strickland, John E. Gamble |
Author | Thompson, Jr. Arthur A. |
Co-authors | Strickland A. J. |
Gamble John E. | |
Issue data | New York : McGraw-Hill Irwin , 2010. - xlv, 413 s., C-478, EN-10, I-43 |
Issue | 17th ed. , international ed. |
Edition | Higher Education |
ISBN | 978-0-07-018260-8 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 65.011.1 - Politika podnikania. Podniková stratégia |
Keywords | stratégia podnikateľská * stratégia podniková * konkurencieschopnosť * trh zahraničný * zodpovednosť spoločenská * kultúra podniková * vodcovstvo * trh potravinový * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 845616 |