1. The marketing of nations
Title | The marketing of nations : a strategic approach to building national wealth |
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Author info | Philip Kotler, Somkid Jatusripitak, Suvit Maesincee |
Author | Kotler Philip |
Co-authors | Jatusripitak Somkid |
Maesincee Suvit | |
Issue data | New York : The Free Press , 1997. - xi, 451 s. |
ISBN | 0-684-83488-X |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * národ * rozvoj hospodársky * politika hospodárska * politika priemyselná * politika verejná * politika investičná * klaster * politika obchodná * infraštruktúra |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 890763 |