1. Instructor's Manual for Contemporary Cases in Marketing
Title | Instructor's Manual for Contemporary Cases in Marketing |
---|---|
Author info | W.Wayne Talarzyk, Jeannie Hartig |
Author | Talarzyk W. Wayne |
Co-authors | Hartig Jeannie |
Issue data | Chicago : The Dryden Press , 1983. - 237 s. |
Issue | 3. ed. |
ISBN | 0-03-062614-5 |
Document kind | príručky praktické |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * prostredie ekonomické * prognózovanie * plánovanie * modely trhu * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 715646 |