1. Pricing
Title | Pricing : policies and procedures |
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Author info | Nessim Hanna and H. Robert Dodge |
Author | Hanna Nessim |
Co-authors | Dodge H. Robert |
Issue data | London : MACMILLAN , 1995. - 216 s. |
ISBN | 0-333-61125-X |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 338.5 - Ceny. Tvorba cien. Druhy cien |
Keywords | oceňovanie * rozhodovanie * ceny * marketing * spotrebitelia * kvalita * teórie ekonomické * náklady * dopyt * konkurencia * produkty * cykly obchodné * maloobchod * služby * inflácia * trh medzinárodný |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 805537 |