1. Marketing für Nonprofit-Organisationen
Title | Marketing für Nonprofit-Organisationen : Grundlagen - Konzepte - Instrumente |
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Author info | Manfred Bruhn |
Author | Bruhn Manfred |
Issue data | Stuttgart : W. Kohlhammer , 2005. - 549 s. |
Edition | Kohlhammer Edition Marketing |
ISBN | 3-17-018281-1 |
Document kind | monographs |
Language | German |
Country of Edition | Germany |
systematics | 339.138 - Marketing |
Keywords | organizácie neziskové * marketing * koncepcie * výskum trhu * plánovanie strategické * plánovanie podnikové * riadenie kvality * kontroling |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 808716 |